The Android and the iPhone ecosystems generate profit for Google and Apple every time smartphone users purchase a game or application. So now Samsung wants to expand its control beyond hardware to software, by building its own mobile operating system, called Tizen.
The South Korean electronics giant is in a quiet push to make its Tizen operating system a part of the technology lexicon as familiar as Google’s Android or Apple’s iOS. Its ambition doesn’t stop there. Samsung sees the software in your car, fridge and television too.
The first developer conference in Asia for Tizen wrapped up Tuesday after a two-day run, bringing together app developers and Tizen backers from Samsung, Intel and mobile operators.
The South Korean electronics giant is in a quiet push to make its Tizen operating system a part of the technology lexicon as familiar as Google’s Android or Apple’s iOS. Its ambition doesn’t stop there. Samsung sees the software in your car, fridge and television too.
Samsung did not announce a Tizen device, but it made a pitch for developers to create apps for the mobile operating system that is yet to be seen in the market. Samsung promised to give out $4 million cash to the creators of the best Tizen apps.
“With only hardware, its influence is limited,” said Kang Yeen-kyu, an associate research fellow at state-run Korea Information Society Development Institute. “Samsung’s goal is to establish an ecosystem centered on Samsung.”
Choi Jong-deok, Samsung’s executive vice president overseeing Tizen, said a launch of Tizen phone or televisions will happen “very shortly,” analysts said Samsung is unlikely to reveal the first Tizen device until February of next year, when the company said it will announce winners of its Tizen app contest.
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